Our privacy commitment
Keys & Kingdoms Music Education’s mission is to help every child in the world love learning piano, we are committed to protecting the privacy of our Users and providing a safe, learning environment. Keys & Kingdoms is committed to only collecting from Teacher, Parent, and/or Student Users of Keys & Kingdoms (“Game”), the information needed to individualize the student’s learning, enable progress monitoring for parents and teachers, and optimize the Game experience. Keys & Kingdoms does not permit third-party advertising in our Game, and Keys & Kingdoms does not sell, lease, or otherwise trade for value any personal information of Teacher and/or Student Users. Student User information is only used to provide and improve our services.
Types of User information we collect
We and our service providers collect information when Users visit our website or create an account to use the Services. The types of information we collect varies depending on the type of User who engages the Services, including:
- “Parent Users” or “Parents” (including parents and guardians of Student Users).
- “Student Users” or “Students” (a child and/or student who uses the Services).
- “Teacher Users” or “Teachers” (a teacher, administrator, or other school official that opens a teacher account to use the Services, including those with the ability to add Student User accounts).
A Student User account can be linked to one or more Parent Users or Teacher Users to facilitate a continuous learning journey for that Student User both in and outside of the classroom. Any Parent or Teacher Users linked to that Student User account will have access to the information in that account, including activity recorded both in and outside of the classroom.
Information collected from Users
We collect information about Student Users when the Student creates an account directly with us or when the Student User account is created by a Parent or Teacher. We are committed to collecting the minimum amount of information about Students as is needed to operate the Services.
When a Keys & Kingdoms Student User account is created, we collect the Student’s:
- Location (city and state)
If a Student has a class code from their Teacher (an alphanumeric code unique to a Teacher), the Student will use that code to connect with their Teacher in the Game. In that case, Keys & Kingdoms may also obtain the name of the Student’s Teacher, school, and/or school district. Students are assigned a unique username based on their first name, last name first initial, and an assigned number, which is used to log in but is not visible to other Users except for that Student’s linked Parents and/or Teachers. The student then selects a fictional avatar name and appearance from a list of options, which are the only ways that users are differentiated within the Game, although these avatar names and appearances are not unique.
When registering with Keys & Kingdoms, Parent Users are asked to provide personal information, including but not limited to their first and last name, email address, and a password for their account. Keys & Kingdoms may also collect information regarding Student Users associated with Parents for purposes of linking the Student and Parent accounts. For Parent Users with a paid membership, we may also collect payment information. Note, Keys & Kingdoms does NOT directly store credit card information — all credit card information and transactions are stored by our third-party payment providers, such as STRIPE.
Teacher Users, which includes other school officials such as school or district administrators, are asked to provide personal information when registering for a Keys & Kingdoms Educators Account, such as first and last name, email address, telephone number, a password for their account, school, school district, grade level, and/or curriculum.
Information collected from Devices
As Students play Keys & Kingdoms Game, we collect information on the features they interact with (“Performance Data”). This information could include, but is not limited to, data on which level or song a Student completes. As described further in the next section, we use Performance Data to customize a Student’s experience. Where a Teacher or Parent is linked to a Student, select components of a Student’s Performance Data are reported to that Teacher and/or Parent to allow for monitoring of the Student’s progress and to customize the Student’s music educational experience.
Device information collected by technology (cookies)
Like most websites and online services, Keys & Kingdoms and our third-party providers automatically collect certain technical information from your computer or mobile device over time and across different websites when you use the Service, such as your IP address, your browser type, your operating system, the pages you view, and other information about your use. All of this information may be collected through use of “cookies,” which are small text files that the Service save on your computer using your web browser and access when you return, and other similar technologies, like “pixel tags,” which are pieces of code placed on a web page that can collect information about whether a User has been to a certain web page or clicked on a specific advertisement.
The information collected through these technologies includes information about the way you arrive at and use our website, products and services, including the pages you visit, the links you click, how frequently you access the product, or whether you open emails or click links contained in the emails we send you. It also includes information about high-level geographic location, such as a User’s state or region as approximated by the User’s IP address, for reasons such as associating a User with the appropriate curriculum, product improvement, and sending locally relevant marketing communications to Parent and Teacher Users. We and our third-party providers also collect analytics data, for example using tools such as Google Analytics, to measure traffic and usage trends for the website and to understand more about the demographics and behaviors of our Users. We also use third-party advertising providers to collect information about Parent Users and Teacher Users who visit areas of the Services that are not directed to Student Users. This includes information used to deliver interest-based advertising to Parent and Teacher Users, including advertising for our Services, when those Users visit third-party websites, and provide us with statistics about the effectiveness of our advertising on third-party websites.
Information from third-parties
How we use Parent and Teacher User information
We use the Parent and Teacher information we collect for the following purposes:
- To allow Parents and Teachers to register for and use the Services, such as when you securely log into your portal, to send a communication about a Student’s progress or account, or provide feedback to us. For confidentiality purposes, information about a Student is only provided to a Parent and/or Teacher linked to that Student’s account.
- To analyze and provide progress reports to Parents and Teachers on linked Student User accounts.
- To process payments. NOTE: Keys & Kingdoms does NOT directly store credit card information — such information is stored by our third-party payment providers, such as STRIPE.
- To send marketing communications of potential interest to Parents and Teachers. You can choose to stop receiving marketing emails from us by following the instructions contained in these emails.
- To deliver, tailor, and measure the effectiveness of advertising to Parents and Teachers. For example, when Parents or Teachers visit third-party websites and applications, our third-party providers may deliver Keys & Kingdoms ads based on visits to areas of the Services that are not directed to Students.
How we use all User information
We use all User information we collect for the following purposes:
- To monitor, maintain, analyze, and improve the functionality of the Services.
- To assess and improve the products and services and its educational content, and to improve the user experience.
How we share User information
We only share information collected in limited circumstances. We do not disclose the personal information of Students to third parties for marketing or promotional purposes.
We share User information with third parties as follows:
- Where a Student User account is linked to a Parent or Teacher User, that Student User’s information will be shared with the Parent or Teacher User.
- To third parties that perform certain services for us such as analytics, credit card processing, or research or evaluation of the Services, provided those service providers agree to safeguard the information, keep it confidential, and use it only for the purposes permitted by our agreements.
- Where you have instructed us to, for example to support inquiries either at your direction or with your informed consent.
As described above, we also use third-party advertising providers to collect information about Parent Users and Teacher Users who visit areas of the Services that are not direct to Student Users to deliver, tailor, and measure the effectiveness of advertising to Parents and Teachers.
How we protect User information
The User information we collect is stored and processed in environments designed to allow only authorized individuals to access the infrastructure where this information is stored. Because we understand and respect the trust placed in us to properly protect your information, Keys & Kingdoms takes great care to maintain commercially reasonable standards of data security, protection and continues to implement those measures for our infrastructure where User information is stored.
Keys & Kingdoms and its service providers maintain strict administrative, technical, and physical measures designed to safeguard the information we process. We use industry-standard SSL encryption when collecting or transferring your information. Other safeguards include but are not limited to data encryption, firewalls, multi-factor authentication for our personnel with access to your information, and physical-access controls.
You can protect against unauthorized account access by selecting and protecting passwords appropriately, including using unique, multi-character passwords, ensuring devices are only accessed by those authorized to use them and taking care to sign out of online accounts (not just Keys & Kingdoms, but all online accounts) after you or your Student Users are finished using them. Access to information associated with User accounts is limited to those Keys & Kingdoms staff members who require such access to support our Services, who are designated and trained to maintain the security and confidentiality of User information.
Access, correction, or deletion of User information
Teacher and Parent Users have the right to access, correct or delete their personal information which is collected and used by Keys & Kingdoms. Personal information can be accessed and changed by contacting our customer support. You also can access and review certain account-related details by logging into your online account.
Teacher and Parent Users, as well as educational institutions represented by a Teacher User, also may contact our customer support at any time to request access to, deletion of, or correction of any personal information we have collected from or about Student Users associated with their account, including a request to us to cease collecting personal information from those Student Users. Please be aware a request to delete or cease collecting personal information may lead to closing of the relevant User’s account or the inability to use the products or Services or certain portions of the products or Services.
When a correction, deletion or other change to Student User personal information is requested and validated, Keys & Kingdoms will affect the change as soon as reasonably practicable and in accordance with privacy laws.
When a Teacher User (or the educational institution represented by the Teacher) requests deletion of a Student User’s personal information, we will remove that Student’s link to the Teacher, and then take the following steps depending on whether the Student is linked to another Parent or Teacher, unless otherwise required by law:
- If the Student is linked to a Parent or other Teacher, we will retain the link to the Parent or other Teacher to allow them to continue to oversee the Student’s use of that account.
- If the Student User is not linked to another Parent or Teacher, we will remove from the Student’s account all personally identifiable information, as defined under the Family Educational Rights and Privacy Act (FERPA). The Student will then be able to continue to use the Services without any associated personally identifiable information.
Opting out of email communications
You can opt out of receiving commercial or promotional emails from Keys & Kingdoms by following the unsubscribe instructions indicated in the email, manage your communication preferences or by contacting customer service. Keys & Kingdoms communication preferences can be managed through our preference center, available through a link in the footer of our commercial or promotional emails, through which users can specify which types of communications they would like to receive.
Storage and retention of User information
Information collected through the Services may be transferred, stored and processed in the United States or any other country where we, or affiliates, or our processors maintain offices, which may not provide the same level of protection for your personal information as your country, state, or province of residence, in which case it will be subject to and may be available to the government under the laws of that jurisdiction, including law enforcement, regulatory, and national security authorities.
We retain your personal information for as long as we have a relationship with you, although we retain the right to delete User accounts after a period of inactivity. After our relationship has ended, we also may retain your personal information for as long as required by law or to investigate or defend against potential legal claims.
Updates to this policy